GOGO

The GOGO wordmark is constructed as a structural system based on two axes and four wheels, integrated directly into the typography of the name. The circular shapes of the letter “O” function as wheels, while the horizontal elements of the “G” create a sense of an axial structure, establishing an association with an automotive chassis. This approach allows the brand’s automotive nature to be communicated at a fundamental, “genetic” level, without resorting to literal depictions of cars or mechanical parts. The logo maintains simplicity and scalability, and works confidently as a standalone mark. A restrained color palette conveys a modern and reliable character, while clean geometry and balanced proportions ensure clear recognizability across both digital and physical applications — from mobile interfaces to branded apparel.