This project involved the creation of a large-scale series of cartoon-style Facebook ad banners
for an au-pair recruitment agency.
Using a warm, family-oriented cartoon–inspired visual language, the campaign focused on trust,
emotional connection, and clarity — essential values in au-pair programs.
Over 50 unique ad creatives were produced with a strong emphasis on visual consistency, prompt
engineering, and effective use of negative space for ad copy.
Key focus:
• Emotional storytelling
• Family-friendly visual tone
• Consistent cartoon style
• AI-assisted prompt engineering
• Facebook Ads performance mindset
• Emotional storytelling
• Family-friendly visual tone
• Consistent cartoon style
• AI-assisted prompt engineering
• Facebook Ads performance mindset
